Prior to his journalism career James Fryer worked for UK-based public relations consultancies including Rainier, Ketchum, Warwick Emanuel and Harrison Cowley. In addition, in 2004 James won the inaugural PRWeek James Maxwell Award in recognition of his PR abilities.
What follows here is a sample of editorial coverage generated by James Fryer during his work with Harrison Cowley PR...
Stimulate interest in Gerald Ratner's return to the Institute of Directors conference (where the infamous 'crap' joke was made) and raise awareness and drive traffic to the new online jewelry website, GeraldOnline.com.
Liverpool Daily Post - Gerald Ratner, the jeweller who described one of his products as "crap, " is preparing to return to the scene of his gaffe... See clipping in full.
Mitchells & Butlers
Target regional UK media with news about specific pub reopenings with the aim of instigating positive editorial coverage and reviews.
Oxford Mail - Oxford's live music scene is getting a welcome boost, thanks to the restoration of the venue which helped launch... See clipping in full.
Nicholson's Election Ale
With the onset of the General Election, target mainstream UK media about Election Ale running in Nicholson's pubs across London.
BBC News Online - London MPs are able to stay true to their colour even in their local pub with the introduction of party beer... See clipping in full.
Department of Health Sexual Health Campaign
Achieve coverage in mainstream UK consumer media to raise awareness of STIs and promote the PlayingSafely.co.uk website.
iVillage.co.uk - New research into young Brits has revealed that a staggering 80 per cent don't think they are at risk of catching a sexually... See clipping in full.
Royal Garden Hotel
Target food & drink, catering and trade trade and consumer media to generate editorial coverage for the hotel, restaurant and spa.