PRWeek James Maxwell Award
Prior to embarking on a career in journalism, in 2004 James Fryer won the inaugral PRWeek James Maxwell Award. The award was established by the leading magazine for the public relations industry to recognise and assist extraordinarily talented young people carve a career in the industry.
After being shortlisted down to one of four candidates, James Fryer presented recommendations on how to boost UK domestic tourism to a panel of senior PR professionals.
Here you will find James's strategy report, PowerPoint presentation and video which were all created to respond to the brief set as part of the award process. In addition you will also find articles which appeared in the UK media, covering the award win.
Award submission
During a 15-minute presentation period James Fryer delivered a summary PowerPoint presentation, screened a vox pop video made for the award panel and submitted a full strategy document...
Strategy report (PDF)
Full strategy report detailing a comprehensive strategy to improve domestic tourism in the UK. Includes a proposal centred around a community-focused website giving members of the public the opportunity to discuss UK holidays - based upon research that word-of-mouth is the most important factor when considering holiday destinations.
Presention (PowerPoint)
This presentation provides an overview of the full stratgy report, including proposals on how the campaign would be executed
Award coverage
PRWeek Magazine covered the award extensively. In addition James Fryer generated coverage in numerous UK publications.
Fryer wins James Maxwell Award
Fryer wins James Maxwell AwardPRWeek - Cardiff University School of Journalism postgraduate James Fryer has won the inaugural James Maxwell Award. Fryer, who is studying for a diploma in public and media relations, impressed judges with his... See clipping in full.
To the Maxwell Award winner, congrats
To the Maxwell Award winner, congratsPRWeek - It was very bad luck of the three defeated finalists in the inaugural James Maxwell Award to come up against a... See clipping in full.
And the winner is...
And the winner is...PRWeek - Only one of four finalists could win the coveted James Maxwell Award. Mary Cowlett reveals how the winner and three runners-up wowed the judges with their presentations... See clipping in full.
Guardian Rise
The Guardian - Cardiff University student James Fryer's innovative plans to boost tourism in Britain have won him an award a flying start to his career in public relations. His multimedia proposal included market analysis, with cooperation from the Wales... See clipping in full.
Tourism ideas win James flying start to PR career
The Western Mail - Cardiff University student James Fryer's innovative plans to boost tourism in Britain have won him a UK-wide award and a... See clipping in full.
Tourism ideas win James flying start to PR career
icWales - Cardiff University student James Fryer's innovative plans to boost tourism in Britain have won him a UK-wide award and a flying start to his career... See clipping in full.
A case of good PR for student winner
South Wales Echo - Postgraduate student James Fryer has won a national public relations award. The Cardiff student is the... See clipping in full.
Top PR award for city student James
Top PR award for city student JamesGloucester Citizen - Gloucester born and educated student James Fryer has snapped up a UK... See clipping in full.
Cardiff Postgraduate student wins national public relations award
Cardiff Postgraduate student wins national public relations awardHERO news - James Fryer, a student on the postgraduate Diploma in Public and Media Relations... See clipping in full.
Homegrown holidays
Homegrown holidaysHERO feature - Let the web spread the word that Britain's best, says award-winning PR student. What's the first... See clipping in full.
Cardiff Postgraduate student wins national public relations award
Cardiff Postgraduate student wins national public relations awardIPR - James Fryer, a student on the postgraduate Diploma in Public and Media Relations at Cardiff University, is the... See clipping in full.
Postgraduate student wins national PR award
Postgraduate student wins national PR awardCardiff University newsletter - James Fryer, a student on the postgraduate Diploma in Public and Media Relations in the School of Journalism, Media and Cultural... See clipping in full.
Cardiff Postgraduate student wins national PR award
Cardiff Postgraduate student wins national PR awardCardiff University website - James Fryer, a student on the postgraduate Diploma in... See clipping in full.
Behind the SPIN magazine article
